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YOUnite, LLC.

about

Kamirah Hamlett and Jumaanah Salaam, CEOs and Founders of YOUnite, LLC., seek to help empower women seeking information with an Atlantic City-based company whose mission is to bridge the gap between all women. By creating a positive environment where women can come together to inspire one another and network, Kamirah and Jumaanah are making waves in their community. Through their annual women empowerment event, YOUnite, LLC. has created a safe community of women from different races, religions, backgrounds to push them towards their goals. 

 

strategy

Objectives:

  • Strengthen media presence through coverage on various news outlets for upcoming events

  • Increase social media engagement to gain a large audience

  • Host virtual events to engage new and existing audiences

empath worldwide helped YOUnite, LLC.:

  • Utilize media relations tactics

    • Build a media list with local and national targets

    • Create a press kit including media assets, images, a press release, and a fact sheet

    • Pitch new story angles to target outlets

  • Create a LinkedIn page

    • Develop a social media calendar template for future use

    • Utilize social media campaigns to boost the number of average posts

  • Assist in planning upcoming Women Empowerment/Networking Event

    • Create a written plan for how to transition an in-person event to virtual

    • Promote event on social media

results

As a result of empath worldwide's three-month engagement with YOUnite, LLC., empath worldwide:

  • Secured a solo feature article in The Press of Atlantic City Online, as well as a front-page article in The Press of Atlantic City print paper

  • Created social media graphics for different events, features, and templates for future use

  • LinkedIn
  • Instagram
  • Facebook

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