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Yudimy is a human capital development technology company dedicated to helping African professionals and companies to find the right career-talent fit and be happily productive, leveraging behavioral psychology and machine learning. Yudimy enables individuals and organizations to utilize data to make informed educational, professional, and business decisions.



empath worldwide helped Yudimy:

  • Strengthen brand image through the development of brand assets and marketing collateral

  • Increase audience engagement through content creation and planning (social media & e-newsletter)

Yudimy sought out brand consulting, including an initial brand audit. empath worldwide creatives worked independently to execute specific deliverables for Yudimy's rebrand including:

  • Logos for Yudimy and its two branches, Clarity and Precision

  • Brand book with logo variations, logo usage, typeface, color palette, brand voice, mission and vision, and more

  • Social media templates

  • E-mail marketing templates

  • Presentation deck templates

  • Search engine optimization data and website wireframes


As a result of empath worldwide's seven-month engagement with Yudimy, Yudimy saw:

  • Increase of Instagram followers by 1.6%

  • Consistent branding across all shared and owned media

  • LinkedIn
  • Instagram
  • Facebook

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